Conjoint Links

Introduction into conjoint analysis

There are several websites that explain the basics of conjoint. Here are some of them:

http://www.dssresearch.com/library/conjoint/conjoint.asp

http://www.surveysite.com/newsite/docs/conjoint-intropage.htm

http://marketing.byu.edu/htmlpages/tutorials/conjoint.htm

 

 

Papers and Abstracts

Sawtooth Software provides a comprehensive collection of technical papers:

http://www.sawtoothsoftware.com/TechPap.htm

The same does SKIM Software Division (Sawtooth Software sales representative):

http://www.skim.nl/software/Ssd_Tech.html

Barbara J. Kannian presents the goals of a project regarding optimal experimental designs for conjoint. A very important topic for future conjoint research!

http://earth2.epa.gov/ncerqa_abstracts/grants/96/deci/kannin1.html

Paper published by Dijkstra and Timmermans (1997).

http://www.ds.arch.tue.nl/Research/publications/jan/cdria97.htm

Paper prepared by Luca Meyer dealing with an internet conjoint analysis.

http://www.lucameyer.com/kul/

Mary Jane Tyner and Jonathan Weiner (1989): Optimal pricing strategies through conjoint analysis

http://www.macroinc.com/html/art/s_opt.html

Populus offers some papers to download:

http://www.populus.com/tech_papers.php

Zinkhan, Holmes and Mercer (1997): Conjoint analysis: a preference-based approach for the accounting of multiple benefits in Southern forest management [Abstract].

http://www.rtp.srs.fs.fed.us/econ/pubs/fcz971.htm

Holmes, Zinkhan, Alger and Mercer (1996): Conjoint analysis of nature tourism values in Bahia, Brazil [Abstract].

http://www.rtp.srs.fs.fed.us/econ/pubs/fpeia57.htm

Holmes, Alger, Zinkhan and Mercer (1998): The effect of response time on conjoint analysis estimates of rainforest protection values [Abstract].

http://www.rtp.srs.fs.fed.us/econ/pubs/tph981.htm

Johnson, Desvousges, Wood and Fries: Conjoint analysis of individual and aggregate environmental preferences [Abstract and Download].

http://netec.mcc.ac.uk/WoPEc/data/Papers/woptrerwp9502.html
http://ideas.uqam.ca/ideas/data/Papers/woptrerwp9502.html

ACA and CBC web-surveys implemented by DSS Research:

http://209.12.96.191/mainsite/surveys.html

Terry Elrod's homepage at University of Alberta. You can download [pdf-files] some of his papers and view the abstracts.

http://www.bus.ualberta.ca/telrod/

V. Srinivasan's homepage at Stanford University. You can order some of his articles and working papers and view the abstracts.

http://gobi.stanford.edu/facultybios/bio.asp?ID=158

Ely Dahan's homepage at MIT Sloan School of Management. You can view and download some of his working papers (pdf-files). He used conjoint analysis for internet concept testing.

http://web.mit.edu/edahan/www/

Software

Sawtooth Software (ACA, CBC, CVA, Ci3):

http://www.sawtoothsoftware.com/

E2S: The conjoint analysis module in the AnaFact toolkit (sorry, no longer available)

List of software for market research surveys (e.g. Bretton Clark):

http://www.ozemail.com/~prosoft/market.htm

Q.P.R. (MarketMaker). I'm sorry, QPR stopped creating a conjoint tool.

Research Triangle Institute (TradeOff VR):

http://www.rti.org/difference/tradeoffvr_market.cfm

SPSS (SPSS Conjoint):

http://www.spss.com/software/spss/base/con1.htm

How to do statistics across subjects on the results of conjoint analysis in Systat.

http://cattell20.psych.upenn.edu/systat/conjoint.htm

Tigris (TiCon):

http://www.tigris-software.com/tigris8.htm

 

Websites (informations about conjoint analysis)

Online directory with links to both commercial and academic information sources supported by SKIM Analytical.

http://www.conjointpage.com/